Sometimes or often, prospective clients not only see the firm’s identity but also who the person at the firm is. A number of law firms have shown personal branding on their official website. Generally, the personal branding is displayed alongside the profiles of the firm’s members, from associate to partner levels. Meanwhile, perhaps you need to hire the recommended SEO expert for lawyers, so your Law Firm’s website will become more competitive.
Along with the broadcast industry stretching, personal branding can also be done on the screen. Now, advocates are very easy to appear on the screen, some of them perform through infotainment events. Names like Hotman Paris, Elza Syarief, and Farhat Abbas are certainly no stranger to our ears. They can be said to successfully branding themselves as celebrity attorneys.
Just like corporate branding, personal branding also requires a great strategy. Should any advocate be able to specify as an advocate they want to be known?
To answer that question, then every advocate needs to be keen to see the potential target market that will be targeted. Adjusting the skills you have must also be an important consideration because once again the consumer in the service business is very concerned about the expertise.
In addition, the Network is a primary requirement for the advocate profession. Through the network, advocates can get a chance to introduce themselves and open opportunities as much as possible to get clients. However, building and then networking is not easy, though not impossible.
It is said not easy because building a network takes time, while an advocate who is at a certain level like a super famous associate busy. Hence, in practice, the task of building a network is usually carried by a partner who in terms of time is relatively more vacant because the partner is usually rarely directly involved in handling the case, let alone in court.
The way advocates build the network can vary. Advances in information technology into one ‘facility’ that can be exploited because the virtual world does not recognize the boundaries of space and time. With advanced gadget capital, you can build and build a network whenever and wherever you are.